SBCA is Here to Help with Your Presentation
Putting on a presentation in your market? SBCA offers a number of services and opportunities to help you make the most of TTWs in your marketplace. We can help in a number of areas including:
- Suggesting PowerPoint presentations on a variety of industry topics
- Helping customize a presentation for your audience
- Recommending handouts suitable for your presentation and audience
- Assisting in organizing your event
Contact SBCA staff for details and to start planning your event today!
The following tips provide some pointers on how to prepare and make the most of your TTW presentation.
Practice: First, go through the slides and set up
the program with all the slides you are familiar/comfortable
with. Then practice, practice, practice. Knowing your speech
inside and out will reduce any nervousness you may have. Focus
on the concepts behind the speech instead of the words. This
will help you remember more. Start as soon as you get the
script. It is better to practice for few minutes in multiple
sessions than for several hours in one session.
Speak to Your Audience: Take the time to gear your
presentation and your thinking to the intended audience. This
allows you to focus your speech on all the audience members
and their information needs. Address possible concerns the
audience may have in your speech. Talk to a few members of
the audience prior to the speech and find out what they want
Need a Projector?
SBCA has multimedia projectors available for rent for component manufacturers giving TTW
presentations. The cost is $50 per day of use plus shipping. Contact
SBCA staff for more information.
Familiarize Yourself with Your Surroundings: Show
up in plenty of time to get used to the room. Introduce yourself
to the contact person or host. Practice using the audiovisual
equipment and test the microphone.
Sell Yourself: The information you present actually
has less impact than your presentation style (unfortunate,
yet true). Thus, try to be relaxed and professional. Dress
professionally enough to satisfy your audience, yet also keep
in mind the likely dress level of participants (e.g., slacks
and a polo shirt would be too casual for bankers, yet a suit
would be too dressy for teenagers). It's usually a good idea
to try to dress one ‘notch’ above your audience.
Maintain Credibility: “Fake it ‘til you
make it.” Even if you are not feeling completely confident
giving the presentation, act confident anyway. You will find
that you feel more confident as a result. HOWEVER, never fake
information. If someone asks you a question and you don't
have an answer, say so! Ask the individual to speak with you
after the presentation, so that you can get their name and
number and contact them later with an answer.
Concentrate on the Topic: Concentrate on the topic instead
of the room. This will allow you to focus your anxiety on something
that you are familiar with and should reduce any nervousness you
may have with public speaking.
Don't Read Your Presentation: Reading the speech
word for word will reduce your credibility as a presenter
and a professional in the industry. Prepare your own notes
on note cards, summarizing the points. If you need to read
from time to time – don't worry about it. You don't
have to be perfect when giving a presentation, just confident.
By being human and honest, the audience will empathize with
you and want to help you succeed.
Involve the Audience: The audience will enjoy the speech
more if they are involved. Ask if anyone has experienced or
seen xyz. Use humor to lighten the atmosphere. Maintain control
of the audience by monitoring the discussion. To keep discussion
from going on too long say something like, “OK, one more
comment and then we’ll move on.”
Be Heard: Speak loudly, clearly and confidently.
Be enthusiastic about your discussion. Vary your tone during
your presentation, move around the room and use gestures when
appropriate. HOWEVER, be sure to only do these things for
a purpose – there is nothing more distracting than someone
pacing back and forth, or using a gesture constantly for two
Eye Contact: Maintain eye contact with your audience as
much as possible. This will help you build a relationship with