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Tips for Giving TTW Presentations  

SBCA is Here to Help with Your Presentation
Putting on a presentation in your market? SBCA offers a number of services and opportunities to help you make the most of TTWs in your marketplace. We can help in a number of areas including:

  • Suggesting PowerPoint presentations on a variety of industry topics
  • Helping customize a presentation for your audience
  • Recommending handouts suitable for your presentation and audience
  • Assisting in organizing your event

Contact SBCA staff for details and to start planning your event today!

The following tips provide some pointers on how to prepare and make the most of your TTW presentation.

Practice: First, go through the slides and set up the program with all the slides you are familiar/comfortable with. Then practice, practice, practice. Knowing your speech inside and out will reduce any nervousness you may have. Focus on the concepts behind the speech instead of the words. This will help you remember more. Start as soon as you get the script. It is better to practice for few minutes in multiple sessions than for several hours in one session.

Speak to Your Audience: Take the time to gear your presentation and your thinking to the intended audience. This allows you to focus your speech on all the audience members and their information needs. Address possible concerns the audience may have in your speech. Talk to a few members of the audience prior to the speech and find out what they want to hear.

Need a Projector?
SBCA has multimedia projectors available for rent for component manufacturers giving TTW presentations. The cost is $50 per day of use plus shipping. Contact SBCA staff for more information.

Familiarize Yourself with Your Surroundings: Show up in plenty of time to get used to the room. Introduce yourself to the contact person or host. Practice using the audiovisual equipment and test the microphone.

Sell Yourself: The information you present actually has less impact than your presentation style (unfortunate, yet true). Thus, try to be relaxed and professional. Dress professionally enough to satisfy your audience, yet also keep in mind the likely dress level of participants (e.g., slacks and a polo shirt would be too casual for bankers, yet a suit would be too dressy for teenagers). It's usually a good idea to try to dress one ‘notch’ above your audience.

Maintain Credibility: “Fake it ‘til you make it.” Even if you are not feeling completely confident giving the presentation, act confident anyway. You will find that you feel more confident as a result. HOWEVER, never fake information. If someone asks you a question and you don't have an answer, say so! Ask the individual to speak with you after the presentation, so that you can get their name and number and contact them later with an answer.

Concentrate on the Topic: Concentrate on the topic instead of the room. This will allow you to focus your anxiety on something that you are familiar with and should reduce any nervousness you may have with public speaking.

Don't Read Your Presentation: Reading the speech word for word will reduce your credibility as a presenter and a professional in the industry. Prepare your own notes on note cards, summarizing the points. If you need to read from time to time – don't worry about it. You don't have to be perfect when giving a presentation, just confident. By being human and honest, the audience will empathize with you and want to help you succeed.

Involve the Audience: The audience will enjoy the speech more if they are involved. Ask if anyone has experienced or seen xyz. Use humor to lighten the atmosphere. Maintain control of the audience by monitoring the discussion. To keep discussion from going on too long say something like, “OK, one more comment and then we’ll move on.”

Be Heard: Speak loudly, clearly and confidently. Be enthusiastic about your discussion. Vary your tone during your presentation, move around the room and use gestures when appropriate. HOWEVER, be sure to only do these things for a purpose – there is nothing more distracting than someone pacing back and forth, or using a gesture constantly for two hours.

Eye Contact: Maintain eye contact with your audience as much as possible. This will help you build a relationship with your audience.

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